The Simply Smarter Blog

How to Build Your Brand with Content Marketing

Naeran Rubio /




Today’s consumers don’t like being sold to. We are bombarded by targeted ads so much so that we immediately put up our guard. We don’t trust what we are told and typically ignore the barrage of sales messages we get every day. So, what is a business owner to do? The solution is content marketing, which with a little effort and some creativity can effectively attract, nurture and retain customers without breaking the bank.