Remember when webinars used to be a novelty? Some organizations may have been a bit reticent to make them a part of their routine and implemented them sparingly instead of in-person meetings, while others eschewed them entirely. However, as we’ve continued to shift to a more remote world, their value and necessity as a critical communication tool for businesses has increased. Now more than ever, small and medium sized businesses (SMBs) can use webinars to highlight their solutions and expertise in a variety of subjects while also reaching and growing their current audience. Because they will likely be a part of our professional and personal lives for the foreseeable future, here are three tips to ensure you have the right content and technology so your next webinar runs smoothly.

Twenty-three hours a week. That’s how much time on average that an executive spends in meetings, according to MIT’s Sloan Management Review. That’s approximately three whole business days’ worth of in-person and remote meetings, and for some of us it feels like even more. While most meetings are essential and help move forward impactful ideas, even the most important or most stimulating could use a boost.