Case Studies

MFPs and AQUOS BOARD Interactive Displays Help Support the Cincinnati Zoo with its Technology and Philanthropic Efforts

MFPs and AQUOS BOARD Interactive Displays Help Support the Cincinnati Zoo with its Technology and Philanthropic Efforts

Business Environment Challenges
Compared to other zoos in the United States, the Cincinnati Zoo & Botanical Garden is unique. It is one of the top-rated zoos for animal exhibits, live births and research. It has a center for endangered species, a veterinary hospital and a cryogenics unit. The Zoo is a non-profit that operates without government funding and has grown as a matter of need. The current systems in place did not reflect its growing requisite for better technology. For instance, the hospital collaborates with other zoos from around the world, so it would benefit from a modernized system to manage and share all of its documentation.  A full-scale enterprise-wide document management program was pitched in the past, but the Zoo was wary of this all-or-nothing approach.

The Cincinnati Zoo director of purchasing was three days away from renewing an office equipment lease when he was approached by Sharp.  The Zoo had no intentions of leaving its longtime vendor, but the director of purchasing took one last look and found that service and sales support had declined over the years. Faulty copiers and slow service had taken a toll on productivity, especially when tackling a big project like a mass mailing on a tight deadline. High-speed multifunction printers (MFPs) were not placed in appropriate work areas leaving units overworked or in some cases underutilized. This was causing the Zoo to spend more money than necessary to operate its fleet.

 “The AQUOS BOARD interactive display is a nice tool for our Welcome Center. Everyday, visitors see what’s happening and find activities not listed on the map."

Reba Dysart, Corporate Development Director, Cincinnati Zoo

Cincinnati Zoo & Botanical Garden


  • Service and sales support was on the decline
  • Broken copiers and slow service impeding productivity
  • High cost to operate overworked/underutilized MFPs
  • Zoo had outgrown its office technology 
  • Wary of a company-wide document management roll-out


  • MFPs were relocated, replaced or added to meet workgroup needs
  • Print shop with fast color MFP and monochrome light production MFP
  • Document management in one department with option to expand
  • The AQUOS BOARD interactive display posts Zoo announcements
  • The AQUOS BOARD interactive display helps seat guests at events
  • Professional monitors to display event sponsors and real-time photos 


  • Total solution with software, MFPs and ProAV equipment 
  • Better efficiency with reliable, nearby MFPs and responsive service 
  • Lower payments and operating expenses despite an increase in MFPs
  • Reduced the cost of bulk printing and outsourced print jobs 
  • Cloud-based document management freed server space and cabinets 
  • Document management will now be expanded to the hospital 
  • Relationship with a hi-tech vendor aligned with the Zoo’s cause